Employee Loyalty and Engagement (ELE)

Are you building a culture that inspires and ignites your employees?

Employees who are loyal to their organization and their supervisors also drive loyalty from the customers they interact with. To transform employees into enthusiastic promoters of your organization, they must have trust in your organization and feel like valued members of a winning team pursuing an important mission.

Using a brief web-based employee survey to measure employee loyalty and engagement, we can effectively train supervisors using the survey results to develop custom action plans. With the right tools, managers learn to engage their teams in ways that delight every customer, focusing on areas of success and opportunities for improvement at all levels of the organization with bottom-up action planning.

Quote PNG

The purpose of business is to create and keep a customer.

— Peter F. Drucker

Course Details

The Challenge

Disengaged/Disloyal Employees + Poor Customer Service = Lost Growth Opportunity

  • Do your customers feel like: “Wow, that was one of the best experiences I’ve ever had”?
  • How engaged are all of your employees in delivering a “wow experience” to every customer?
  • How loyal are your employees to the organization, to your business, and to their supervisor?
  • How many of your employees truly believe they are valued members of a winning team pursing an important mission?

The Solution

Employee Loyalty + Customer Loyalty = Faster Growth!

  • Measure employee loyalty and engagement with a 15-minute web-based employee survey.
  • Train supervisors to debrief survey results and develop action plans.
  • Provide tools to help managers identify ways to engage their team to delight every customer, regardless of where they work.
  • Identify areas of success and opportunities for improvement at all levels of the organization.
  • Improve loyalty through bottom-up action planning.

How the FranklinCovey ELE process is different.

Beyond just providing an executive summary of the results, the power in the ELE process works through a bottom-up action-planning process.

Debrief results, gather feedback, and create action plans around:

  • What 2–3 things could our team do to delight more customers?
  • What 2–3 things do we need from the executive team to delight more customers?

This process is a bottom-up culture-building tool to focus employees on delighting more customers to drive faster organization growth.

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How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.


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Customer Stories

Enterprise Rent-A-Car

Satisfying Customers to Out-Compete the Competition

Enterprise Rent-A-Car was seeking to completely satisfy all customers will generate growth for the company and all employees. See how they focused on customer loyalty and went from the bottom of the rental car food chain to the top in just a few short years.

Client Spotlight – Nonprofit

Empowering First-Level Leaders to Inspire and Influence Results

One of the largest nonprofits in the western United States had a sprawling mission and too many good ideas. With the help of FranklinCovey’s All Access Pass®, the organization was able to prioritize and inspire results, improve revenues, and increase customer satisfaction.

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