The 4 Disciplines of Execution®

A simple, repeatable formula for executing your most important priorities

Every year, organizations spend more than $30 billion on strategy creation—and more than 80% of those strategies fail. FranklinCovey’s The 4 Disciplines of Execution® methodology provides the framework for organizations seeking to increase strategic execution by creating a culture of high performance.

The 4 Disciplines of Execution in a Nutshell

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Discipline 1: Focus on the Wildly Important

This is the discipline of focus. Exceptional execution starts with narrowing the focus—clearly identifying what must be done. Otherwise, nothing else you achieve really matters much.

Discipline 1
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Discipline 2: Act on the Lead Measures

This is the discipline of leverage. 80% of your results will come from 20% of your activities; are you focusing on the right ones? Discipline 2 is based on the principle that not all actions are created equal. Identify and act on the activities with the highest leverage.

Discipline 2
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Discipline 3: Keep a Compelling Scoreboard

This is the discipline of engagement. People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win.

Discipline 3
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Discipline 4: Create a Cadence of Accountability

This is the discipline of accountability. Each team engages in a simple weekly process that highlights successes, analyzes failures, and course-corrects as necessary, creating the ultimate performance-management system.

Discipline 4

Free Guide

Impact Your Organization’s Results: Turn Average Employees Into High Performers

Moving your middle will have dramatic results on your organization’s overall performance. Make this shift in your organization.

Free Tool

Execute Your Must-Win Strategies

Every organization has pockets of great performance—the best organizations know where their pockets of greatness reside and they are better than the rest at scaling greatness.

Incorporating The 4 Disciplines of Execution® Into Your Organization

4DX® Implementation

Over 4,000 client implementations and a proven track record of case-worthy results in every industry. Learn how to bring the 4DX system into your organization.

Strategy Alignment

One of the most significant barriers to superior results in any organization is chronic inconsistency. Learn how you can engage with FranklinCovey to bring focus to your organizational strategy.

4DX Software and App-Based Tools

Clients utilize 4DX® OS to track commitments and weekly accountability sessions to ensure they are on target to reach their breakthrough results.

4DX Metrics and Measurement System

How to measure the energy and engagement your organization is putting against your key strategic target and how teams are progressing against that breakthrough result.

Execution Coaching

FranklinCovey offers best-in-class coaching services to help your organization execute on critical strategies.

Keynotes and Speaking Engagements

Our 4 Disciplines subject matter experts cover topics from executing on your organizational goals to organizational change, sales transformation, and more. Book your customizable keynote now.

Customer Stories

Whirlpool

Increasing Sales Performance at Scale

Whirlpool was looking for a proven process to increase their sales employee’s productivity. See how The 4 Disciplines of Execution® helped narrow their focus on selling and targetable actions – including an incremental $5.7M in the first 90-days alone.

Alamo Colleges

Engaging Students to Persist

Alamo Community Colleges was focused on keeping students enrolled in college and engaged on their educational path. See how they achieved a 17% increase in the number of degrees and certificates earned within just 8 months, significantly exceeding their original goal.

McDonald’s Franchise

How 4DX helped a franchisee become the fastest growing part of McDonald’s in Sweden

“Employees who had previously been under-performing became top-performing; meetings became more positive, focused, and collaborative; and there was a new energy in the restaurants that did not exist before.”

Ivan Ström, Franchise Owner

Marriott

Achieving the Highest Results Ever

Few industries are hit as hard as hospitality in these uncertain times. See how Marriott is able to focus and engage their employees on the most important metrics, even while their world is in flux.

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